Simplified Curl Kit for Curly Hair with Irish Sea Moss, Aloe Vera & Shea Butter

Curls ≠ Complicated: Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines. Our mission is simple: to encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. This is why we incorporated it right into our company name, LUS = Love Ur Self. Every time you see it on one of your bottles, you're reminded to Love Ur Self... just a little more each day!

We believe in quality over quantity. That's why our core product line is built around a simple 3-step system: 1. wash, 2. condition, 3. all-in-one styler. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best!

We put a lot of LOVE into developing our products. We're all about honesty and transparency, not trendy marketing. We pick powerful and effective ingredients that actually work, leaving out any of the harmful, nasties often found in beauty products.

The Ultra-Defining Curl Kit perfectly pairs our 3-Step System with our Irish Sea Moss gel to give your curls extra definition, moisture, softness, and shine. This kit is customized for different curl types, so you can discover your curl type and choose the routine that best suits your needs.

Just starting your curl journey or simply need a refresher? Use our curl type chart to determine your hair type. Remember, this chart is based on the Andre Walker Hair Typing System, but other factors can impact your overall hair texture, such as porosity, thickness, density, and sometimes damage.

Whether you choose the Ultra-Defining Curl Kit, our 3-Step System, Irish Sea Moss Gel, or Deep Condition & Repair, you can expect clean, quality curl care. Our products are vegan, cruelty-free, gluten-free, and dermatologist-tested and approved, so you can rest assured they are hypoallergenic and non-irritating.

We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, and that's why we created these products to help bring out the best of your own unique curls.

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