Briogeo Curl Charisma Hydrating Shampoo for Wavy, Curly, and Coily Hair

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Creamy, sulfate-free shampoo hydrates and minimizes frizz for defined curls, coils, and waves. Rice Amino Acids smooth frizz, tomato fruit ferment supports curl definition + shea butter hydrates. Light clean citrus blended with sweet florals and a warm spice finish.

WHO IT'S FOR: Waves, curls, and coils - 2A to 4C. WHAT IT IS: A creamy, sulfate-free shampoo that hydrates and minimizes frizz for defined curls, coils, and waves. WHAT IT DOES: This hydrating, curl-enhancing shampoo is infused with nutrients that seal the hair cuticle, lockout frizz-causing humidity and enhance moisture retention to support consistent curl formation. Our creamy formula cleanses hair without stripping its natural oils and features rich emollients for soft, touchable curls, coils, and waves. 95% naturally-derived, vegan + Leaping Bunny certified cruelty-free. HOW TO USE: Massage into wet hair to build lather, then rinse. KEY INGREDIENTS: Rice amino acids seal the hair cuticle and lock out frizz-inducing environmental moisture. Tomato fruit ferment enhances moisture retention to ensure consistent curl formation. Avocado oil delivers lightweight moisture, softens hair, and enhances shine. Shea Butter softens and hydrates curls, while providing antioxidant protection.

Curl Defining Conditioner Seals in moisture and minimizes frizz for enhanced definition.

Hydrating + Defining Mask Protein-free hair mask proven to increase hair moisture after two uses.*

Leave-In Defining Crème Boosts hydration, minimizes frizz, and provides soft, flexible control.

All products are sulfate/paraben/silicone free.

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