Moisturizing Twist Defining Custard for Curly Hair, 11.5 oz

SheaMoisture, a brand rooted in the legacy of Sofi Tucker, a pioneering mother of four and an entrepreneur who sold Shea Butter, African Black Soap, and homemade beauty preparations in Sierra Leone in 1912, continues to honor her vision by formulating their products with Raw Shea Butter handcrafted by women in Africa. With every purchase, consumers show support for their mission to reinvest back in their communities.

The SheaMoisture Raw Shea Butter Deep Moisturizing Twist Defining Custard is a curl-defining cream that smooths hair, elongates curls, and infuses hair with 9X more moisture compared to a non-conditioning shampoo. This styling custard is formulated with Fair Trade Shea Butter, Sea Kelp, and Argan Oil to deeply moisturize curls and coils, leaving hair feeling soft and twist-out styles well-defined with a medium hold.

To use, consumers should layer the styling cream in sections on clean, damp hair, and comb it through. They should not rinse the product out, but instead, air dry or diffuse for twist-out or braid-out styles. This twist-defining custard is thoughtfully made, containing no parabens, phthalates, mineral oil, or petrolatum.

All SheaMoisture hair care products, including this styling custard for curly and coily hair, are ethically traded, sustainably produced, and cruelty-free. The brand's commitment to these values is a reflection of their dedication to honoring Sofi Tucker's pioneering spirit and supporting the communities in which they operate.

In summary, the SheaMoisture Raw Shea Butter Deep Moisturizing Twist Defining Custard is a versatile and nourishing styling product that provides deep moisture, definition, and a medium hold for curl and coil styles. Its formulation with natural, ethically-sourced ingredients and the brand's mission to reinvest in its communities make it a compelling choice for consumers seeking high-quality, socially responsible haircare solutions.

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