Curl-Defining Shampoo for Wavy, Kinky-Coily Hair

Our mission at LUS is simple: To encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. That's why we incorporated this ethos right into our company name, LUS = Love Ur Self. So every time you see it on one of your bottles, you're reminded to Love Ur Self... just a little more each day!

We believe in quality over quantity, which is why our core product line is built around a simple 3-step system: 1. wash, 2. condition, 3. all-in-one styler. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best!

We put a lot of LOVE into developing our products. We're all about honesty and transparency, not trendy marketing. We pick powerful and effective ingredients that actually work, leaving out any of the harmful, nasties often found in beauty products. Our light-lather concentrated formula will cleanse your scalp and curls without stripping away their natural oils. Gentle and safe on sensitive skin, each wash will leave your curls looking and feeling naturally fresh.

Our products are full of hair-nourishing nutrients that repair, strengthen, moisturize and reduce breakage, leaving curls soft, defined, and full of shine. No crunch, no cast, and non-sticky. LUS hair care products will help bring out your natural waves, curls, spirals, kinks, and coils each day. While this shampoo is made for all curl types, we recommend using it as part of our LOVE UR CURLS 3-Step System. It's the first step before using the Hydrating & Detangling Conditioner and the All-in-One Styler customized for your curl type.

We're so confident you'll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that's why we created these products to help bring out the best of your own unique curls.

Our curly hair products are never tried on animals. They're also gluten-free, so you can rest assured that they are suitable for sensitive skin. Curls ≠ complicated. Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines. A little of our product goes a long way, so be sure to use only half of what you would normally use. Clean, Quality Curl Care is our promise to you.

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